Ever since we’ve been on the web (we started out in February of 1998 – hard to believe we’ve been doing business online over 8 years!), we’ve felt its important for our users to be able to rate our products and services on a third party ratings website. Part of this is that we know we like to read independent reviews before buying a product online. These customer reviews are sometimes more informative than the website selling the product. Also, we think this type of review keeps a web business accountable. If you don’t do what you say you are going to do, or your product isn’t what it should be, anyone can post a review anytime – and this review will be readable by all a website’s customers (especially ours – we link right on our page to the Shopping.com reviews for our web business).
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