"Finally, A Mattress That Offers All the Comfort of the Most Expensive Memory Foam Beds - At About 1/2 the Price* of the 'Leading Brand'"

Very Limited Time Special Offer: 2006-7 Model Year Close-Out Sale On Our Queen Memory Foam Mattress - Save $450. Click here for all the details on this special offer.

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Hi - My name is David Rosenberg, and I've been sleeping on and selling memory foam for over 13 years. During this time, I've heard from literally hundreds of customers, how memory foam has helped to dramatically improve their sleep, ease their aches and pains, and wake up refreshed.

Memory foam was first developed by NASA to ease pressure on astronauts during lift-off. As it turned out, the unique way this foam conforms to your body and spreads pressure to reduce pressure points made it an ideal sleeping surface. It's no surprise that memory foam has been the fastest growing sleep product in the last 10 years - it really works.

For me, memory foam has been a lifesaver. Before using memory foam, I'd wake up with severe back and hip pain (I suffered a serious back injury over 25 years ago). Every day was difficult. But after trying memory foam, my hip pain disappeared and I now wake up with very little, if any, back pain.

Memory foam has changed the quality of my life - so much so I decided to go into the business so I could help other people with their sleep and pain issues. So, it was goodbye to my legal career, and hello to the memory foam mattress business (my mother was concerned a bit by this career choice - but she sleeps great now).

That was thousands of customers ago, and it has been incredibly rewarding to hear from them about how our memory foam products have helped them to sleep and feel better. There was just one problem - the mattress we initially carried, the "leading brand", was so expensive that they were outside the financial reach of many of our customers.

I hated this - and I've spent the last couple of years testing mattresses from all over the world to see if I could find one that had all the comfort of the "leading brand", but at about 1/2 the price. To find a memory foam mattress that didn't compromise quality, feel, or comfort, but was truly affordable, was our goal.

I won't bore you with the details of the 29 different mattresses, from manufacturers of all sizes and nationalities, I tested. Let's just leave it at it being a long two years - and I wondered if I would ever find a mattress that had the comfort and low price I was demanding.

I came close to giving up. But then I decided to test a couple more mattresses that I had seen at a trade show we attended - and one memory foam mattress was especially interesting. This particular manufacturer seemed to focus on both the quality of the materials used in the bed as well as providing the consumer with a very clean and hypoallergenic bed - a focus on quality that I hadn't seen before.

So I put it to the test, and it slept very comfortably. Unlike some of the memory foam mattresses I had looked at that had felt overly soft or hard, this mattress had a nice, soft initial feel while still feeling supportive and firm once I let my weight sink into the bed. No hip pain, no back ache - just a good night's sleep.

The Full Height of the Mattress is Just Over 10"

And I loved the specs on the mattress. Unlike many of the other memory foam mattresses I had looked at that cheaped out in the design of their mattress, this mattress had a very nice density base foam (the "core" part of the bed that the memory foam sits on) and the memory foam had a soft, inviting feel to it (where as some other memory foams can feel stiff and hard at room temperature).

For those gear heads out there (and I can be one), the mattress is just over 10" in height made of 3 layers - a 6.7" bottom layer of 2.2 lb density poly foam, a 2.8" layer of 3.2 lb memory foam on top of this, and a top layer of .6" of 3.4 lb memory foam (embedded in the mattress cover). Don't worry about what these numbers mean -- the important thing is that the foams used are very high quality and in the real world have had an impressive track record for durability (less than 1/10 of 1% of these mattresses sold in the last 5 years have had warranty problems).

What's most important, of course, is the feel of the mattress and whether it is comfortable. Overall, this mattress has a firm feel (due to the supportive base layer), which is important for back support. But the memory foam on top has a nice cradling feel that allows the bed to conform to your unique body shape. It is this supportive effect of the memory foam that makes the mattress so comfortable. So comfortable, in fact, that the return rate on this mattress is about half of the return rate I had when I sold the "leading brand". 93% of our customers choose to keep their mattress, despite our 365 day money back guarantee that makes it so easy to return.

"Having spent a glorious night on the mattress ... it occurred to me that nothing was aching. I also realized that I had, for the first time in many years, slept on my side and, again, felt great." "I did more research on this topic (memory foam mattresses) than I can tell you about. I came across Healthy Foundations and liked all of the positive feedback. I mean, really, what else do you have on the web? I made the decision given the fact that there is a 365 return policy (NO WAY... I am keeping it) and the 20 year non-prorated warranty. How could I lose? I ordered the full size 10 inch mattress over the weekend and it was here on Thursday? How could that be right? I received much in the way of communication from this company and at no time second guessed this purchase. Well, I am typing this having spent a glorious night on the mattress. I woke up this morning and went about my business. It was not until later in the day that it occurred to me that nothing was aching. I also realized that I had, for the first time in many years, slept on my side and, again, felt great. My mother and some friends at work have heard about this and I suspect that they will be doing as I did and purchasing one of these fine mattresses. I can't wait to get sleepy again so I can go to my new bed!" Shopping.com Review, by theyellowbear Apr 2, 2007 (5 star overall rating given)

Hypo-Allergenic and Perfectly, Hygienically Clean

I also loved that the mattress was designed to be hypoallergenic from start to finish. During the manufacturing and vacuum packing process, the manufacturer goes to great lengths to ensure the mattress stays perfectly clean and hypoallergenic as possible - even using a clean room as part of its manufacturing process.

Given the amount of concern I hear from people about different allergens (mold, dust mites, etc.), I was impressed with the thought and care the manufacturer put into the mattress' construction. In this mattress, the manufacturer:

• Only uses foam and other materials that meet the most stringent European standards that ensure all materials are safe for extremely sensitive skin (much tougher than any US standards).
• The mattress is finished with a special Medicott cover. The Medicott treatment assures that the mattress cover is hypoallergenic when made and will continue to discourage both mold and dust mites during use.
• Also, unlike a standard mattress, this mattress' cover is zippered at the base, so you can easily remove and wash it. And the Medicott lasts through multiple washings.
• The mattress is vacuum packed to ensure that it arrives at your home in the same clean and hypoallergenic condition.

Really comfortable, reduces aches and pains, less tossing and turning, helps people to sleep better and wake refreshed, hypoallergenic -- but what's the price? That was the best part - while this mattress has an overall comfort comparable to that of the mid-line offering of the "leading brand", it was 1/2 the price.

How was this possible? Bottom line, with the "leading brand" you are paying a big premium for their huge advertising and branding program. In 2006 alone, the "leading brand" spent 170 million dollars in selling and marketing their brand. I operate very differently: I buy directly in volume from the manufacturer to get the lowest possible price, and I don't have expensive overhead that jacks up the price since we have a lean online operation. In this way, I can price this mattress -- which offers no compromise in comfort or quality -- at half the price of the "leading brand".

"...Since we purchased this mattress I have not once woken up sore, I have had NO back pain, & have not suffered from sciatica.." I purchased a memory foam mattress from healthy foundations and it was the most incredible experience & incredible product I have ever purchased online. I suffered from back pain & sciatica (pinched nerves) for years. I rarely got a good nights sleep because the pain kept me awake. I purchased this mattress 9 months ago, & it truly is the MOST comfortable mattress I have ever slept on. Since we purchased this mattress I have not once woken up sore, I have had NO back pain, & have not suffered from sciatica. My husband was truly AMAZED at how deeply & wonderfully he slept on this mattress. If a great nights sleep every night is what you are looking for, you've found it. I was very sceptical about purchasing a mattress online, especially one that I had never seen in person. However, if you are considering purchasing this mattress, I will say that you will not be disappointed. The price is INCREDIBLE and cannot be beaten, and you receive the HIGHEST quality product available. I will NEVER purchase any other mattress again. This company is incredible to work with, I called them to ask about their 365 day money back guarantee because I was nervous about making such a big purchase online. I was extremely impressed by the customer service I received, I was NOT put on hold, Brian answered immediately, answered every question I had, & told me if I had any other concerns to phone him on his cell phone. This company & product is INCREDIBLE, you will not regret dealing with them & the best part is, you will get the best sleep of your life." Shopping.com Review, by jessaz June 19, 2007 (5 star overall rating given)

The Ultimate Test - A Dealer of The "Leading Brand" Test Drives Our Memory Foam Mattress

Before offering the mattress on our site, I wanted to put it through one more test - something a bit special. So I invited a friend who was a dealer of the "leading brand" to sleep on the bed - and tell me honestly what he thought of this mattress. And this was a tough tester - he not only had sold the "leading brand" (and was one of their top dealers in the nation), but slept every night on the "leading brands" upscale mattress that costs thousands of dollars.

I asked him to be brutally honest with me - I only wanted to carry this mattress if he felt it really had the quality and comfort of the "leading brand". He was happy to help me out (he owed me for sending him customers over the years), but told me honestly that he really loved his "leading brand" mattress and couldn't imagine loving another mattress as much.

So I was more than a bit surprised when he called me the next day and told me that he slept like a baby on the mattress. He loved the feel of the cover and the overall look of the mattress, but what really impressed him was just how comfortable it was. That was it for me - when I heard how much this dealer loved our mattress, I knew that we had finally found a mattress that had the quality and comfort we had been searching for.

"...We are both sleeping like never before. We just don't toss and turn anymore. We wake up feeling good - not lethargic, exhausted and achy." "Dear Healthy Foundations, Mike and I just had to let you know how much we love this new mattress. Not only is it incredibly comfortable to lie on.. but we are no longer hurting !! We are both "side sleepers". We used to toss and turn every 20 -30 minutes all night long. The side of our neck, shoulder areas and hips were stiff, sore and actually hurt. ... Worse than that, every time one of us would turn over and reposition to try to get more comfortable on our old mattress, we would no doubt wake up the other one. And this went on all night, every night. Finally, after finding Healthy Foundations web site and ordering your mattress, we are both sleeping like never before. We just don't toss and turn anymore. We wake up feeling good - not lethargic, exhausted and achy. I just wanted to let you know what a difference it makes to have a great nights sleep. You really do have a wonderful product. For those of us who "ain't getting no younger", a good nights sleep is ESSENTIAL. You have given that back to us. Sincerely," Shopping.com Review, M.and S. Smith (yes, our name really is Smith) Westminster, Colorado January 3, 2007 (5 star overall rating given)

Video: Opening Up The Healthy Foundations The Healthy Foundations Memory Foam Mattress - From Box to Fully Expanded In Just Over 3 Minutes

I've shipped thousands of mattresses in the mattress business, and shipping them by freight truck can be a nightmare. Mattresses get lost or punctured by fork lifts, and often actual deliveries were very difficult (they would just bring the mattress off the truck and it was up to the customers to get this very large mattress into their house by themselves, etc).

That's why I really loved that this mattress is one of the only mattresses I've seen that come vacuum-packed so it can be shipped by UPS. That way you can track the progress of the mattress (so you won't be wondering when it will arrive), and, best of all, UPS will deliver it right to your door.

This is a huge step up from shipping a full size mattress by freight truck, and it is all due to the fact that the manufacturer came up with a way to compress a mattress into a roll and vacuum pack it at the plant. Vacuum packing does have a couple of other compelling benefits.

• First, as I mentioned before, vacuum packing the mattress assures that the mattress arrives in a clean, hypoallergenic condition. I can't tell you the number of mattresses we've seen in the past that arrived dirty and sometimes torn because the box broke open and the plastic ripped when the trucking firms were moving the mattresses around.
• Second, we found that these vacuum packed mattresses arrive with minimal to no "new foam odor" at all - a real pleasant change from the strong "new foam odor" you see in most new memory foam mattresses.

We did wonder whether the vacuum packing altered the feel or durability of the mattress. In our testing it didn't, and the manufacturer has extensively tested this packaging over the last few years and found that vacuum packing doesn't affect the mattresses' integrity or comfort.

Our Attempt to Make You An Irresistible Offer to Try This Mattress Out For Yourself

We realize that the ultimate test for our mattress is for you to try it for yourself in your own bedroom. So, to try to make that as easy as possible, we want to offer you an unheard of deal in the mattress industry:

• An unmatched 365 day money back trial. If for any reason you don't just love our memory foam mattress, let us know within 365 days of receiving it and we will refund your money (less a $75 return shipping fee). The only thing we ask is that you give the mattress a try for a few weeks before deciding, since it can take some time for you to adjust to our mattress.
• Complimentary Shipping. For all orders within the Continental U.S. (A $150 value)
• No Sales Tax. Except for Colorado orders.
• A 20 year non-prorated manufacturer's warranty. Really unheard of in the industry
• Very Limited Time Special Offer: 2006-7 Model Year Close-Out Sale On Our Queen Memory Foam Mattress - Save $450. Click here for all the details on this special offer.

Our Mattress is Provided Without a Foundation - Why, You Ask?

For most people, we've found that you really don't need to buy a new foundation or box spring when you are purchasing a new mattress. I know that this confuses some people - they are used to buying a mattress as a set. But it really isn't necessary to replace the box springs in most cases these days.

That's because most mattresses sold in the last 10 - 15 years aren't sold with a box spring, but instead with what is called a foundation. A foundation is a very different animal than box springs. Foundations are made to be basically rigid. The most basic foundations are just boxes of wood covered in fabric. More expensive foundations do incorporate some metal parts, but, unlike springs, these metal supports have very little flex and give the foundation a very stiff, platform like feel.

One reason for this change from box springs to foundations may have been due to the increasing thickness of the standard mattress. Thicker mattresses incorporate all the comfort features (whereas before the box spring was one of the elements to how firm or soft a mattress would feel). But the net result is that most people have a foundation that works basically like a platform, and as long as it still has a firm, resilient feel you can use it with our mattress.

To be honest, this is an area that I've had some pressure to retail foundations with our mattress. It would be an easy way to make a bit more on each mattress sale. But I'd rather have you save some money and keep your current foundation, as long as it is working fine. There's a green element to this as well - it keeps these big items out of landfills, when they're still working perfectly fine.

So test your foundation - remove the mattress and press it in a few places - and as long as it is firm and has no areas with any sort of dips, or excessive give, it should work with our mattress.

Why Buy From Us?

Unlike most retailers selling memory foam mattresses, we specialize strictly in memory foam. This specialization allows us to offer our customers some significant advantages:

• Lower Prices

  As a specialized business with lower overhead, we strive to offer low pricing on all our products everyday. That is one reason we are able to offer a mattress of this quality at 1/2 the price of the "leading brand".

• Our Unmatched 365 Day Money Back Guarantee

  We just don't believe you should bear the financial risk if a mattress doesn't end up working out for you. Unfortunately, most retailers offer a very limited or no money back trial when you buy a mattress. We think this just isn't right - if you believe in your mattress, it shouldn't be a problem offering a money back guarantee. We feel our mattress is second to none, and to show how much we believe in it we decided to offer an unheard of 1 year money back guarantee.

  So when you buy a mattress from us, you can rest easy knowing that you have a full year to decide if this is the mattress for you. The only charge you will pay on a return is a $75 return fee.

"I got a prompt reply about how to handle the return and they really couldn't have made it easier." "I had great customer service from start to finish with Healthy Foundations. The order was processed quickly and delivered as promised. We kept the mattress for several months. I loved the mattress, but in the end my wife decided it wasn't quite what she wondered. I contacted the company to ask about the 365-day return policy, a little concerned because it had been so long since we purchased. We'd had it less than 365 days, but still, I had to wonder if there would be some "gotcha" clauses that I hadn't read in the fine print. I got a prompt reply about how to handle the return and they really couldn't have made it easier. Once they received the return at the fulfillment center, the refund was credited to my card ASAP. I'd have no reservations recommending the product and the company to others. The only online shopping company that I've dealt with that comes close is Zappos. They both are customer-focused and have great products. Shopping.com Review, by markkennedy November 23, 2007 (5 star overall rating given)

• Perfectly, Hygienically Clean and Hypoallergenic Mattresses.

  Unfortunately, I have had customers who had previously purchased memory foam beds from other companies and found that their mattresses arrive with a very noticeable odor and occasionally are dirty from shipping. One of the things we really like about our new memory foam mattress is that it is sanitized at the factory and then vacuum sealed - so it arrives in a clean and hypoallergenic condition and with virtually no new foam odor.

• Serious Customer Service.

  Because we specialize in memory foam, we offer a number of customer service advantages over other companies that carry a varied product line.

  • First, after dealing with these products since 1994, we have an intimate knowledge of how they work and can help to answer your questions on these products.
  • Second, we know that you want your memory foam mattress as soon as possible, so we work hard to get your order out in the next 1 - 2 business days after you order.
  • Third, unlike a big mail order house, when you order from Healthy Foundations, we take your order, track it, and are accountable for the order every step of the way. So, if you have questions about your order, you only have to call us at our toll free number 800-607-0340 and you will have our immediate attention.
  • Finally, you can continue to call us toll free at anytime if you have questions about your product or customer service concerns. We will make sure that any questions or concerns you may have will be handled promptly and thoroughly until you are satisfied.

"Your customer service is the best I've encountered in a very long time!!! ... We've been sleeping on the mattress for about 5 days and I'm finally getting a good night's sleep! I can't tell you how much better I feel!" "Hi, I just have to tell you that I cannot say enough good about your company! Your customer service is the best I have encountered in a very long time!! Here's my story--I'll try to keep it under 5 pages, just kidding! My husband does not "turn over" during the night, he "flops over" and it was shaking the bed so much that it would wake me up every time he did it. I couldn't take it anymore, when I don't sleep well I get migraines and it triggers depression in me so I really couldn't take it anymore! I told him we would either have to get a king size bed (which means we would have to get rid of both night stands and possibly the dresser for it to fit) or get a memory foam mattress. I checked out the TempurPedic mattresses at a local store and the one I wanted was close to $3,000; then I came home and did some research on the internet, that's where I found you! Ok, $940 plus complimentary shipping ... and a one year money back guarantee vs $3,000--no brainer there, we ordered from you! Now the best part! The pillows came before the mattress and since I started sleeping on it, my migraines are 90% gone!!!!!!!!! We've been sleeping on the mattress for about 5 days and I'm finally getting a good night's sleep! I can't tell you how much better I feel! I've recommended you to about 30 people so far!! Your customer service department emailed me a couple of times and actually called to let me know the status of my order and to make sure everything was OK. Someone actually cared and treated me like a person, not just another "order!" So, Thank You a million times over!! Koreen Walker" Shopping.com Review, by walkercks October 17, 2006 (5 star overall rating given)

"Have Never Had A Better Online Shopping Experience - Ever" "Healthy Foundations has the best customer service I have ever had on the net - even better than LLBEAN. The unbiased advice on the site led me to search elsewhere, but I couldn't find anyone who offered a combination of quality and price to beat Healthy Foundations. Delivery was sooner than promised and the product has exceeded all expectations..." Shopping.com Review, by krshis Apr 14, 2007 (5 star overall rating given)

• Rock Solid Business Reputation and Secure Online Ordering

  We aren't a newcomer taking a sudden interest in memory foam - we've been selling memory foam since 1994 and online since 1998.

  We've been a member of the BBB since 1999 and have participated in the BBB Online Reliability Program since 1999. During this time, there has never been a single complaint filed with the BBB about Healthy Foundations.

  In addition, we feel strongly that online businesses need to be held accountable for their products and service, and that is why we signed up for the Shopping.com Store Review Program (which is powered by Epinions.com). We wanted to be part of the Shopping.com Store Review Program since this is an independent review program where customers can post their feedback (both positive and negative). Since we signed up, we have over 400 reviews posted on Shopping.com with a 5 star rating (out of 5) with 99% of these reviewers saying they would buy from us again. Our reviews, overall, have been so positive that we have also been awarded Shopping.com's Trusted Store seal. According to Shopping.com:

  "Shopping.com's Trusted Store seal helps you shop with confidence from the Internet's most respected stores. The Trusted Store seal is awarded to merchants who:

  • Consistently receive positive customer ratings and .
  • Provide accurate price and shipping information.
  • Honor prices listed on their site without excuses.

  Merchants cannot buy the Trusted Store seal. "

  Finally, we take your shopping security seriously and have taken numerous precautions to make sure that our sites' online shopping is safe and secure.

  1. We subscribe to the Hacker Safe program, which checks our secure server daily. The Hacker Safe seal we display means that "This site is tested and certified daily to pass the FBI/SANS Internet Security Test. The "live" HACKER SAFE mark appears only when a web site's security meets the highest security scanning standards of the U.S. government, Visa, MasterCard, American Express, Discover and JCB."
  2. In addition, we use a shopping cart that both uses Secure Socket Layer (SSL) security and also automatically encrypts all credit card numbers in our database. This means that when you place your order through our online store, the transaction is happening on a secure socket layer connection that encrypts the information being sent to and from your browser to our store. In addition, though, our secure store also takes the further step of encrypting all credit card information in the store's database. You would be surprised how many online shopping carts don't do this and simply store credit card numbers without any encryption precautions.
  3. And finally we frequently expunge our shopping cart's database and upload a new, blank one to ensure security as well.

  As a result of these security measures, we've never had any report of any security issues or any customers' credit card number ever being compromised.

"After three nights (sleeping on the mattress), (my severe low back pain) was less than it's been for years ..." "I got all the information I needed from the web site to make an informed purchase. I ordered this on Monday evening and received it on Wednesday, so I recommend this site without qualification. Besides that, I have severe chronic low back pain. The first morning after sleeping on it, there was a noticeable difference. After three nights, the pain was less than it's been for years, so I would also recommend this product without reservation. " Shopping.com Review May 3, 2005 (5 star overall rating given)

"Great customer service!" "There was a miscommunication problem between the manufacturer and the seller, so my mattress was delayed but I contacted customer service and they had a mattress shipped to me within several days. So far the mattress has been superb! The customer service was incredibly helpful and contacted me with updates frequently. I would recommend Healthy Foundations to anyone interested in a high-quality memory foam mattress. " Shopping.com Review December 23, 2006 by n8dub00, (4 star overall rating given)

How to Order Your Memory Foam Mattress

Below, you will find our pricing for our The Healthy Foundations Memory Foam Mattress. To order online, just click on the "Buy Now" button for the mattress size you want. Or you can order by phone by calling our toll free number - 800-607-0340. All our Mattresses come with complimentary shipping within the Continental US (details below), and our unmatched 365 day money back guarantee.

Size (Mattress Size) and weight	Price *Free Shipping
Twin (38" x 74") 56 lbs	Mattress Only (Does Not Include Foundation) $849 365 Day Money Back Trial and Free Shipping In Stock
Twin long (38" x 80") 58 lbs	Mattress Only (Does Not Include Foundation) $899 365 Day Money Back Trial and Free Shipping In Stock
Full (54" x 74") 71 lbs	Mattress Only (Does Not Include Foundation) $999 365 Day Money Back Trial and Free Shipping In Stock
Queen (60" x 80") 81 lbs	Mattress Only (Does Not Include Foundation) $1149 365 Day Money Back Trial and Free Shipping In Stock Very Limited Time Special Offer: 2006-7 Model Year Close-Out Sale On Our Queen Memory Foam Mattress - $699 (You Save $450). Click here for all the details on this special offer.
King (75" x 80") 103 lbs	Mattress Only (Does Not Include Foundation) $1399 365 Day Money Back Trial and Free Shipping In Stock
Cal King (72" x 84") 103 lbs	Mattress Only (Does Not Include Foundation) $1399 365 Day Money Back Trial and Free Shipping In Stock

Shipping: We are offering complimentary Shipping within the Continental U.S. on all our Memory Foam Mattresses. Please note: Our Memory Foam Mattresses are generally shipped 2 business days after you place your order by UPS ground. After being shipped from the warehouse in Kentucky, they take an additional 1 - 5 shipping days to be delivered, depending on the distance from the warehouse, to your home. Once your order is shipped, you will receive an email with the tracking information. Incentives ship separately and will be received separately from the mattress.

*Price Comparison is of Healthy Foundation Memory Foam Mattress To Mid-Line, "Deluxe" Model of Leading Brand.

Why did we choose this particular comparison? To be honest, we get asked this questions a lot (Compare our mattress to the "Leading Brand"), and it is difficult because the memory foams used in our brand and the leading brand are different - and have different feels.

But this was purposeful - our manufacturer wasn't looking to duplicate or knock-off the "Leading Brand", but come up with their own design that focused on support and comfort. So in trying to compare our mattress to the "Leading Brand", we focused not on trying to do a comparison based on how our mattress compares in "feel" to the "Leading Brand's" mattress, but instead comparing the mattresses' overall comfort to the consumer.

And in looking at overall comfort, we felt the best comparison wasn't to the "Leading Brand's" entry models but instead the next level up - the "Deluxe". The "Leading Brand's" entry models really are too firm for most consumers. We did carry one of these entry models when they first came to market, and the firmness was so pronounced that we had a return rate almost double of what we currently have with our memory foam mattress.

The first mattress model of the "Leading Brand" that we feel comes close to hitting the comfort sweet spot of our mattress (good support but not overly firm with a nice comfort feel of memory foam) is the "Deluxe" model. And the market seems to bear us out - I've been told a dealer that was formerly one of the country's leading retailers selling the "Leading Brand" memory foam mattress that the "Deluxe" was his best seller by far. He also thought the best comparison of our mattress was the "Deluxe" in not only comfort but also in overall quality and finish as well.

Based on all this, we decided the fairest comparison was of our mattress to the "Leading Brand's" "Deluxe" model - and we hope this helps you understand how we came to this and why.