Picking a Domain Name For Your Online Business

I came across a post of someone asking how to chose from a couple of domain names for their new online business.

The discussion centered on the SEO advantages of one name vs another.

But given Google’s update at the end of 2102 which no longer gave a boost to exact match domain names on a search, I really think that other considerations play a much more important part.

What considerations?  I do think keywords in the domain name are still very important since they give folks a clue what your site is all about.  I’ve been working uphill on this issue for years since Healthy Foundations doesn’t have any sense of being a site about memory foam products, and I’ve seen that my competitors domain names with memory foam or other mattress keywords in their domain are much clearer than mine in terms of what type of business they are.

But beyond that, I really think that optimizing your domain for PPC purposes can really be important.  Especially since I am a very strong believer in PPC being the bedrock on which an online business is built.

I go into how to approach this in a lot more detail in Step 2 of my Module on Creating and Designing your web business on my ZASM site that talks about building an ecommerce site.