You know, I sometimes get so caught up in the whole idea of providing a great customer experience — which is what the my Zasm site is all about — that I forget to mention the most basic issue of all.
If you are selling something online, or offline, you need to feel it is something terrific that people love.
Continue reading “Don’t Sell Anything Online Unless You Think It Is Great” »
I came across a post of someone asking how to chose from a couple of domain names for their new online business.
The discussion centered on the SEO advantages of one name vs another.
But given Google’s update at the end of 2102 which no longer gave a boost to exact match domain names on a search, I really think that other considerations play a much more important part.
Continue reading “Picking a Domain Name For Your Online Business” »
About 9 years ago I wrote a whole web site on how to create a web business. I got fed up with what I heard from the gurus that the web was just another form of advertising, and that a web business is all about marketing.
But this wasn’t my experience. I didn’t have a background as a marketer — I didn’t even have a background as a retailer.
Continue reading “April 2013: All New And Updated ZASM — How To Create Web Sites That People Love” »
When I talk with people, and they find out I have an internet business, I sometimes get asked how to use the Internet to help them with their local business.
In the last year, I helped a friend market his new Indian restaurant. And after a year, his restaurant comes up first in the local search results on Google and he often has lines out the door.
