Question:
Shopping.Com – Why We Use Their Consumer Testimonial Database For Our Web Business
Answer:
Shopping.Com’s testimonial database, powered by Epinions, is a trusted, well known source for unbiased reviews of consumer’s shopping and product experiences with a given retailer. Because of the nature of our business, in which our products are offered strictly on-line (no ability for the consumer to try out our products prior to purchase), we really needed a mechanism for consumers to be able to review honest and unbiased testimonials of our products. Also, we wanted customers to see reviews based on customer service experiences that our past customers have had. We take pride in our customer service, and really try to differentiate ourselves from other web retailers in this area.
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