Every year we go to specialty sleep shows and check out the latest trends in the specialty sleep market. While we have concentrated on our niche, memory foam, I have spent a lot of time looking at latex mattresses and air beds as well. Both latex mattresses and air beds are rising niches in bedding, and they both have some distinctive points to offer. Latex mattresses have become very popular in Europe and are slowly gaining speed in the US. Latex offers a very resilient core to a bed, and lasts virtually forever. I like the feel of latex, and I’ve seen some beds using a latex core with memory foam on the top that are very nice. The downside of latex? Very pricey.
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