About Us

I'm David Rosenberg, and I finally got around to putting ZASM together after years of designing and running small business and Ecommerce websites. I basically got into my web business and design because I had time - an awful lot of it. In my former life, I had been an International Tax Attorney, working for the dark side (writing regulations at the IRS on foreign currency translation).

After suffering a disabling back injury, though, I left the law and spent the next few years trying to get back on my feet. During this time I came across memory foam, and as a word of mouth kind of thing started selling Swedish foam. A few years of this didn't add up to much, so I was wrestling with how to make this business work when I thought - why don't I give the net a try.

This was 1998, and it was still the veritable dark ages of the web. Designing websites was kind of a black art, and still mostly done as straight html coding. None of those fancy WYSIWYG editors like Dreamweaver back then. It was a bit daunting, starting on this from scratch with not even a computer to my name.

But I had the luxury of all the time in the world, and after a few months of reading and tinkering, came up with my website for Healthy Foundations. And then waited to see what would happen. We had no idea what to expect, and I didn't know anyone who had ever tried this sort of thing - so it was all very exciting and scary at the same time. My wife and I were actually giddy the first time I got a phone call, and thankfully the orders started to trickle in as well.

Now, 15 years later, I've spent a lot of time both working my small web business and helping a handful of other small businesses and Ecommerce businesses with theirs as well. I've been very fortunate to see my business flourish, and some of my clients (especially those who have really worked the business) have as well.

I think the web is an especially great medium for small businesses. On the web, we can actually have some advantages over our big competitors. By focusing our sites on small, focused areas, we can explore our product or interest areas in ways that a large competitor handling thousands of product just can't. The key, though, I've found is to do a site that focuses on the customers needs and wants, and really strives to give the customers an experience that is second to none.

My goal in doing ZASM is to share my experience with you, and also give you an insiders look at what goes on in actually designing a small business site. Hopefully, this will give you the edge in designing your site - or at a minimum help you get a much better site designed by the web designer of your choice. And if you need help beyond this site, please feel free to contact me - I offer both consulting and also consider several sites a year as joint web development projects. See my Services page if you would like to know more about this.

comments powered by Disqus