A few years back, writer, Cathy Alter, spent the night in a mattress store and shared her night in a Washingtonian article entitled Finding the Perfect Mattress. During her night at the mattress store, Ms. Alter spent up to 90 minutes on each mattress. This is a fun concept for an article, and better than the quick in-store trial in a well broken-in bed that most people get, but sleeping in a store in a strip mall isn’t going to cut it either.
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